Divine by Zero

Content – information – is my life. I’ve never quite understood why organizations don’t do more to get the full value out of the content at their fingertips. I mean, yes, of course, there are the gods of Google and the Book of Faces who absolutely have found ways to capitalize on the data flowing through their fingertips, but I haven’t quite reached that point in my human evolution where “megalomaniacal villain” sounds like the kind of job I’d like to add to my CV. No, I’m talking about finding ways to manage the information we interact with every day in ways that enrich our clients’ interactions, protect our clients’ interests, simplify the task of remaining in compliance with whatever regulations our industry is required to follow, and allow our staff to get back to their day jobs instead of chasing their tails over floating sheets of paper. In this series, I’ll attempt to step through my own journey with content management, highlight the most common frustrations us real humans f...